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Title The next step in Hallmark's growth - a study of emotional bipolarity in community attitudes towards Hallmark
Box Number 28
Report Number 764C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Media and Publishing
Commissioned by Hallmark Cards, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Hallmark
Method Interview; Test
Language English
Document linked to Letter - amendment to Hallmark proposal
A motivational research pilot study on Hallmark's imprinted cards
Proposal for annual consultant service for Hallmark Cards
Proposal for a motivational research study of the community relations of Hallmark Cards
A creative memo on the meaning of humor in contemporary greeting cards
Pilot study for Hallmark Cards
Hallmark memo - employee relations