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Title A creative memo on the meaning of humor in contemporary greeting cards
Box Number 28
Report Number 764CE
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Memorandum
Industry Media and Publishing
Commissioned by Hallmark Cards, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Hallmark
Keywords
Language English
Additional information Please note page 4 is missing from this document and therefore was not scanned.
Document linked to Letter - amendment to Hallmark proposal
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Proposal for a motivational research study of the community relations of Hallmark Cards
The next step in Hallmark's growth - a study of emotional bipolarity in community attitudes towards Hallmark
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Hallmark memo - employee relations