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Field name | Value |
---|---|
Title | Proposal for a motivational research study designed to clearly delineate the problem areas that should be thoroughly explored by the B. F. Goodrich Chemical Company prior to making final marketing and advertising plans for Darlan |
Box Number | 29 |
Report Number | 786A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Arts and Crafts; Manufacturing |
Commissioned by | B. F. Goodrich Chemical Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | B. F. Goodrich |
Method | Interview; Test; Observation |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Pilot motivational research study on Darlan hand knitting yarns |