Proposal for a motivational research study designed to clearly delineate the problem areas that should be thoroughly explored by the B. F. Goodrich Chemical Company prior to making final marketing and advertising plans for Darlan - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study designed to clearly delineate the problem areas that should be thoroughly explored by the B. F. Goodrich Chemical Company prior to making final marketing and advertising plans for Darlan
Box Number	29
Report Number	786A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1956 Find out more about this year
Document Type	Proposal
Industry	Arts and Crafts; Manufacturing
Commissioned by	B. F. Goodrich Chemical Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	B. F. Goodrich Company Go to Business Biographies
Brand	B. F. Goodrich
Method	Interview; Test; Observation
Keywords	textiles, synthetic, fabric, marketing, advertising, retailer, retail, product personality, word-of-mouth advertising, pricing, projective techniques Go to Glossary
Language	English
Document linked to	Pilot motivational research study on Darlan hand knitting yarns