A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of studio portrait photography - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of studio portrait photography
Box Number	31
Report Number	817A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1956 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	Eastman Kodak Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Kodak, S. A. Go to Business Biographies
Brand	Kodak
Method	Interview; Test; Consultation
Keywords	photography, promotion, marketing, self-image, modernization, consumer trend, gender, word-of-mouth advertising, cost Go to Glossary
Language	English