A proposal for a motivational research study of the direct-mail promotional problems of Newsweek - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A proposal for a motivational research study of the direct-mail promotional problems of Newsweek
Box Number	32
Report Number	831.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1957 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	Newsweek, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Newsweek, Inc. Go to Business Biographies
Brand	Newsweek
Method	Interview; Test
Keywords	magazine, periodical, reading, promotion, subscription, social psychology, corporate image, brand choice, family, business, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	A motivational research study of the direct-mail promotional problems of Newsweek