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Title A motivational research study of the direct-mail promotional problems of Newsweek
Box Number 32
Report Number 831C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Media and Publishing
Commissioned by Newsweek, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Newsweek
Method Interview; Test
Keywords
Language English
Document linked to A proposal for a motivational research study of the direct-mail promotional problems of Newsweek