Motivational research for Jervis B. Webb, Co. - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motivational research for Jervis B. Webb, Co.
Box Number	32
Report Number	837A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	12 Nov 1956 Find out more about this year
Document Type	Report
Industry	Manufacturing
Commissioned by	Gray & Kilgore, Inc.
Company	Jervis B. Webb, Co. Go to Business Biographies
Method	Interview; Test
Keywords	machinery, conveyer, engineering, sales, business, equipment, personality profiling, product personality, corporate image, psychometric testing Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study dealing with the over-all sales and advertising problems of the Jervis B. Webb, Co.