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Title Analysis of California motorists' experience with butyl tires - an addendum to a psychological research study of consumer's response to experiences with Atlas butyl tires
Box Number 33
Report Number 848.9C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Energy and Utilities; Automotive
Commissioned by Esso Standard Oil Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Esso; Atlas
Method Test
Keywords
Language English
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