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Title A proposal for a motivational research study on Chatelaine magazine
Box Number 40
Report Number 934A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Media and Publishing
Commissioned by Maclean-Hunter Publishing, Co.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Chatelaine
Method Interview; Observation; Test
Language English
Document linked to Executive summary of final report on Chatelaine
A motivational research study on Chatelaine magazine
Memorandum on Maclean's and Canadian homes and gardens as seen by respondents in Chatelaine research
Memo on the September 1958 issue of Chatelaine magazine
Chatelaine direct mail renewal pieces
Chatelaine's Circulation letters
April, 1959 issue of Chatelaine