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Title Outline of a motivational research study for the New Orleans Item
Box Number 41
Report Number 942.1A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Media and Publishing
Commissioned by New Orleans Item
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Method Interview; Test; Consultation
Language English
Document linked to Possible applications of motivational research to the circulation and advertising sales problems of the New Orleans Item