A motivational pilot study on Maidenform bras - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational pilot study on Maidenform bras
Box Number	42
Report Number	959D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1958 Find out more about this year
Document Type	Pilot Study
Industry	Clothing and Accessories
Commissioned by	Norman, Craig & Kummel, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Maidenform, Inc. Go to Business Biographies
Brand	Maidenform
Method	Interview
Keywords	brassieres, lingerie, underwear, female consumer, social status, pricing, housewife, color, fashion, buyer motivation, brand choice, buyer behavior, customer profiling, television advertising, television commercial, sex, femininity Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study on the sales and advertising problems of Maidenform brassieres The motivating response patterns to two Maidenform and one Playtex commercials