A creative problem analysis and proposal for a motivational research study of the problems and opportunities of the Merriam-Webster dictionaries - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the problems and opportunities of the Merriam-Webster dictionaries
Box Number	45
Report Number	1011A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1958 Find out more about this year
Document Type	Proposal
Industry	Education; Media and Publishing
Commissioned by	G. & C. Merriam Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	G. & C. Merriam Company Go to Business Biographies
Method	Interview; Test
Keywords	dictionary, encyclopedia, teacher, education, book, bookselling, children, young consumer, school, corporate image, brand choice, brand awareness, promotion, psychometric testing Go to Glossary
Language	English
Document linked to	A motivational research study on the attitudes of college English teachers toward dictionaries Letter-memo analyzing tearsheets of ads in light of findings of study A problem analysis and proposal for three motivational market research studies Dictionaries A motivational research study of the dealer market for Merriam-Webster dictionaries A motivational research study of consumer attitudes and purchasing motivations and competitive dictionaries A motivational research study of the consumer attitudes and buying motivations concerning unabridged dictionaries in general and Webster's new international in particular