Letter-memo analyzing tearsheets of ads in light of findings of study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Letter-memo analyzing tearsheets of ads in light of findings of study
Box Number	45
Report Number	1011E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	23 Sep 1959 Find out more about this year
Document Type	Letter
Industry	Education; Media and Publishing
Commissioned by	G. & C. Merriam Company
Company	G. & C. Merriam Company Go to Business Biographies
Keywords	dictionary, encyclopedia, teacher, education, book, bookselling, children, young consumer, school, marketing, slogan, promotion Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study of the problems and opportunities of the Merriam-Webster dictionaries A motivational research study on the attitudes of college English teachers toward dictionaries A problem analysis and proposal for three motivational market research studies Dictionaries A motivational research study of the dealer market for Merriam-Webster dictionaries A motivational research study of consumer attitudes and purchasing motivations and competitive dictionaries A motivational research study of the consumer attitudes and buying motivations concerning unabridged dictionaries in general and Webster's new international in particular