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Field name | Value |
---|---|
Title | A motivational research study of the consumer attitudes and buying motivations concerning unabridged dictionaries in general and Webster's new international in particular |
Box Number | 46 |
Report Number | 1011.3C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Education; Media and Publishing |
Commissioned by | G. & C. Merriam Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A creative problem analysis and proposal for a motivational research study of the problems and opportunities of the Merriam-Webster dictionaries A motivational research study on the attitudes of college English teachers toward dictionaries Letter-memo analyzing tearsheets of ads in light of findings of study A problem analysis and proposal for three motivational market research studies Dictionaries A motivational research study of the dealer market for Merriam-Webster dictionaries |