Rapport prèliminaire rèlatif à l'ètude psychologique des Grands Magasins de Printemps - Market Research and American Business, 1935-1965

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Field name	Value
Title	Rapport prèliminaire rèlatif à l'ètude psychologique des Grands Magasins de Printemps
Box Number	46
Report Number	1020B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1958 Find out more about this year
Document Type	Report
Industry	Retail and Wholesale
Commissioned by	Grand Magasin du Printemps
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Grand Magasin du Printemps Go to Business Biographies
Brand	Printemps
Method	Interview; Test
Keywords	corporate image, product personality, merchandising, promotion, price, pricing, competitor analysis, social status, department store, fashion, clothing, female consumer, shopping, marketing Go to Glossary
Language	French
Additional information	Several pages missing.
Document linked to	The competitive personality of Printemps and the effectiveness of its advertising - a creative problem analysis and proposal for a motivational research study Etude psychologique des Grands Magasins du Printemps Indicated research areas for a motivational research study for the Printemps department stores