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Title A creative research memorandum on the name change problems of the May and Hecht stores in Baltimore
Box Number 46
Report Number 1024CE
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Memorandum
Industry Retail and Wholesale
Commissioned by The Hecht Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Hecht; May
Method Interview; Test
Keywords
Language English
Document linked to A creative problem analysis and proposal for a motivational research study / the present and future role of The Hecht Company in the Washington department store field
Hecht department stores / charts used for verbal progress report presented August 1958
A motivational research study of the present and future role of The Hecht Company in the Washington department store field, vol. I
A motivational research study of the present and future role of the Hecht Company in the Washington department store field, vol. II
A socio-psychological testing procedure for predicting reactions to a changed racial distribution of customers in The Hecht, Co.'s Washington store
A motivational analysis of Hecht advertising pages / supplement to the research study on The Hecht Company
A socio-psychological testing procedure for predicting reactions to a changed racial distribution of customers in the Hecht Company's Washington store
Interim report on the Hecht Company advertising