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Title A motivational research study of the advertising, editorial, and promotional opportunities and problems of Outdoor Life magazine
Box Number 47
Report Number 1032C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Media and Publishing
Commissioned by Popular Science Publishing Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Outdoor Life
Method Interview; Test
Language English
Additional information p.91 missing from document.
Document linked to Proposed motivational research study on the editorial and the advertising opportunities and problems of Outdoor Life