A problem analysis and motivational research study plan for KPRC radio station in Houston - Market Research and American Business, 1935-1965

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Field name	Value
Title	A problem analysis and motivational research study plan for KPRC radio station in Houston
Box Number	47
Report Number	1037.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1958 Find out more about this year
Document Type	Report
Industry	Broadcasting
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Radio Station KPRC Go to Business Biographies
Brand	KPRC
Method	Interview; Test
Keywords	radio program, radio station, radio advertising, corporate image, product personality, teenager, teenage consumer, competitor analysis, brand choice, social psychology, entertainment, music Go to Glossary
Language	English
Document linked to	Edward Petry & Co., Inc. An outline of a progress report on the psychological effectiveness of KPRC programming and advertising A motivational research study on the psychological effectiveness of KPRC programming and advertising The people talk back to radio / a motivational research study of the Houston radio audience A motivational research study on the psychological effectiveness of KPRC programming and advertising / part II