Frequency of MacLean's publication - Market Research and American Business, 1935-1965

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Field name	Value
Title	Frequency of MacLean's publication
Box Number	51
Report Number	1130E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	15 Feb 1960 Find out more about this year
Document Type	Memorandum
Industry	Media and Publishing
Commissioned by	MacLean-Hunter Publishing, Co.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	MacLean-Hunter Publishing, Co. Go to Business Biographies
Brand	MacLean's
Method	Interview
Keywords	magazine, brand loyalty, corporate image, marketing, promotion, reading, word-of-mouth advertising, periodical Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study aimed at expanding the editorial influence of MacLean's magazine A motivational research study of the editorial, promotional and advertising problems of MacLean's magazine, vol. I A motivational research study of the editorial, promotional and advertising problems of MacLean's magazine, vol. II A creative analysis & proposal for a motivational research study aimed at extending the leadership role of MacLean-Hunter in Canada's expanding economy