Creative memos on the Penn Daw circulars and the newsletter - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative memos on the Penn Daw circulars and the newsletter
Box Number	52
Report Number	1162E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1960 Find out more about this year
Document Type	Memorandum
Industry	Retail and Wholesale
Commissioned by	Greenbelt Consumer Services, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Greenbelt Consumer Services, Inc. Go to Business Biographies
Brand	Greenbelt
Keywords	cooperative societies, consumer, shopping, female consumer, housewife, consumer satisfaction, modernity, supermarket, marketing, promotion, newsletter, social status, layout, design, label, color Go to Glossary
Language	English
Document linked to	Letter of proposal to Greenbelt Consumer Services, Inc. The Greenbelt cooperatives - a progress memorandum How the Greenbelt co-operatives can expand their present supermarket potential / a motivational study, vol. I How the Greenbelt co-operatives can expand their present supermarket potential / a motivational study, vol. II A creative memorandum on psychological advertising of toys to parents Proposal for a study of a previously privately-owned neighborhood supermarket Phase I / pilot research project regarding the change of ownership of the NMW supermarket