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Title Researching the competitive advertising assets of This Week magazine
Box Number 52
Report Number 1163.1A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Memorandum
Industry Media and Publishing
Commissioned by This Week Magazine
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand This Week
Method Interview; Test
Language English
Document linked to Proposal for a motivational research study aimed at documenting the uniqueness of This Week magazine as an advertising medium