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Field name | Value |
---|---|
Title | Researching the competitive advertising assets of This Week magazine |
Box Number | 52 |
Report Number | 1163.1A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Memorandum |
Industry | Media and Publishing |
Commissioned by | This Week Magazine |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | This Week |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study aimed at documenting the uniqueness of This Week magazine as an advertising medium |