The sales and advertising opportunities and problems of Rock of Ages - a problem analysis and proposal for a motivational market research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	The sales and advertising opportunities and problems of Rock of Ages - a problem analysis and proposal for a motivational market research study
Box Number	52
Report Number	1168.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1959 Find out more about this year
Document Type	Report
Industry	Retail and Wholesale
Commissioned by	Harold Cabot & Co., Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Harold Cabot & Co., Inc. Go to Business Biographies
Brand	Rock of Ages
Method	Interview; Observation; Test
Keywords	funeral, monument, death, fight-or-flight response, signs and symbols, symbolism, slogan, marketing, promotion, anxiety, fear, social status, price, pricing, design, fashion, brand choice, religion, psychometric testing Go to Glossary
Language	English
Document linked to	Basic concepts for the development of a motivational research study on the sales and advertising opportunities and problems of Rock of Ages