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Title A proposal for a motivational research study to up-date the reader profile, the image and competitive position of Family Circle magazine
Box Number 54
Report Number 1198.8A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Media and Publishing
Commissioned by Everywoman's Family Circle
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Family Circle
Method Focus Group; Interview; Test; Questionnaire
Keywords
Language English
Document linked to A problem analysis and proposal for a motivational research study on circulation-building editorial policies
Highlights of progress report presented to Family Circle
Family Circle study phase II tabulation of projective tests
The advertising effectiveness of Family Circle - supporting tables
A profile of Family Circle readers and their image of the magazine
The third dimension / a study in depth based on a profile of Family circle readers and their image of the magazine
Editorial supplement to the study of Family circle's advertising effectiveness
Cigarette smoking among women
Tables from magazine study
A proposal for a series of editorial content panel sessions
Proposals for Family Circle magazine
A proposal for a series of living laboratory sessions to evaluate the editorial content and advertising effectiveness of Family Circle
A proposal for a homemaker's product workshop
A proposal for a homemaker's product workshop
A proposal for a study of the psychological role of space-buyers' attitudes toward Family Circle
A proposal for a continuous cover testing service
A proposal for a continuous cover testing service
A proposal for a motivational research study of the editorial practices and advertising impact of Family Circle magazine
A proposal for a study of the psychological role of the attitudes of corporate and advertising executives toward Family Circle as an advertising medium
A proposal for a continuous panel testing service for Family Circle