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Title A motivational research study of the modes of communication of four in-home media in four Canadian communities, vol. 1
Box Number 56
Report Number 1255C [Vol 1]
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry General; Media and Publishing
Commissioned by Canadian Advertising Research Foundation; Canadian Daily Newspaper Publishers Association
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand CARF; CDNPA
Method Interview; Test
Keywords
Language English
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