A creative problem analysis and proposal for a motivational research study on company / dealer relationships - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A creative problem analysis and proposal for a motivational research study on company / dealer relationships
Box Number	62
Report Number	1358A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1960 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	Ansco Division - General Aniline & Film Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Ansco Division - General Aniline & Film Corporation Go to Business Biographies
Brand	Ansco
Method	Interview; Test
Keywords	camera, photography, media, promotion, quality, reputation, price, pricing, word-of-mouth advertising, buyer decision process, marketing, salesman, sales person, brand switching, brand preference, psychometric testing Go to Glossary
Language	English