A summary memorandum of the main findings and practical applications of a motivational research study for the Kroger company - Market Research and American Business, 1935-1965

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Field name	Value
Title	A summary memorandum of the main findings and practical applications of a motivational research study for the Kroger company
Box Number	66
Report Number	1425C-Ex.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1961 Find out more about this year
Document Type	Memorandum
Industry	Retail and Wholesale
Commissioned by	Kroger Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Kroger Company Go to Business Biographies
Brand	Kroger
Keywords	female consumer, corporate image, supermarket, marketing, housewife, buying habits, consumer trend, design, price, pricing, brand choice, brand loyalty, promotion, quality Go to Glossary
Language	English