A motivational research study on the impact of Audaplex programming in supermarkets - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the impact of Audaplex programming in supermarkets
Box Number	66
Report Number	1434C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1962 Find out more about this year
Document Type	Report
Industry	Retail and Wholesale
Commissioned by	Audaplex Corporation of America
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Audaplex Corporation of America Go to Business Biographies
Brand	Audaplex
Method	Interview; Test
Keywords	supermarket, grocery trade, housewife, female consumer, buying habits, buyer motivation, music, purchasing, radio advertising, sound, gender, customer satisfaction, television advertising Go to Glossary
Language	English
Document linked to	A research study to determine the motivation response patterns of the supermarket shopper when exposed to musical programs A memorandum on the impact of Audaplex programming in supermarkets An interim report on the impact of Audaplex programming in supermarkets