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Title Vorschlag für eine Forschungs-Studie der Verkaufs-und- Werbeprobleme des "Kurier"
Box Number 73
Report Number 1584A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Media and Publishing
Commissioned by Kurier (Vienna, Austria)
Conducted by Ernest Dichter Associates, Inc.
Place Croton-on-Hudson, New York
Brand Kurier
Method Interview; Test
Language German
Document linked to Schlussbericht zu einer Motivstudie über die Verkaufs- und Werbeprobleme des "Kurier"