Vorschlag für eine Forschungs-Studie der Verkaufs-und- Werbeprobleme des "Kurier" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag für eine Forschungs-Studie der Verkaufs-und- Werbeprobleme des "Kurier"
Box Number	73
Report Number	1584A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1962 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	Kurier (Vienna, Austria)
Conducted by	Ernest Dichter Associates, Inc.
Place	Croton-on-Hudson, New York
Company	Kurier Go to Business Biographies
Brand	Kurier
Method	Interview; Test
Keywords	newspaper reading, newspaper advertising, marketing Go to Glossary
Language	German
Document linked to	Schlussbericht zu einer Motivstudie über die Verkaufs- und Werbeprobleme des "Kurier"