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Title Schlussbericht zu einer Motivstudie über die Verkaufs- und Werbeprobleme des "Kurier"
Box Number 73
Report Number 1584C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Media and Publishing
Commissioned by Kurier (Vienna, Austria)
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Kurier
Method Interview
Language German
Document linked to Vorschlag für eine Forschungs-Studie der Verkaufs-und- Werbeprobleme des "Kurier"