Supplement to the New York Post proposal of June 1962 - Market Research and American Business, 1935-1965

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Field name	Value
Title	Supplement to the New York Post proposal of June 1962
Box Number	73
Report Number	1592A - Rev.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	26 Sep 1962 Find out more about this year
Document Type	Report
Industry	Media and Publishing
Commissioned by	The New York Post
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	New York Post Go to Business Biographies
Brand	The New York Post
Method	Interview
Keywords	newspaper reading, marketing, periodical, newspaper advertising, newspaper publishing, quality, corporate image, brand choice, brand preference Go to Glossary
Language	English
Document linked to	The circulation and advertising opportunities and problems of the New York Post - a creative analysis and proposal for a motivational research study