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Title A motivational research study of the present image of the Toronto Globe and Mail
Box Number 74
Report Number 1632C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Media and Publishing
Commissioned by Globe and Mail
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand The Toronto Globe and Mail
Method Interview; Test
Language English
Document linked to A proposal for a motivational research study on the present image of The Toronto Globe and Mail among readers and advertisers