The Toronto Daily Star study - Market Research and American Business, 1935-1965

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Field name	Value
Title	The Toronto Daily Star study
Box Number	75
Report Number	1659A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	17 Jan 1962 Find out more about this year
Document Type	Report
Industry	Media and Publishing
Commissioned by	Canadian Advertising Research Foundation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Toronto Star, Ltd. Go to Business Biographies
Brand	Daily Star
Method	Interview; Test; Focus Group
Keywords	newspaper reading, newspaper advertising, newspaper publishing, buying habits, television advertising, magazine advertising, attitude Go to Glossary
Language	English
Document linked to	Interim report on the position of the newspaper in relation to four in-home media as seen by Canadians in five Canadian cities A motivational research study of the comparative profile of the Toronto Star, vol. I A motivational research study of the comparative profile of the Toronto Star, vol. II