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Title A motivational research study of the comparative profile of the Toronto Star, vol. I
Box Number 75
Report Number 1659C Vol I
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Media and Publishing
Commissioned by Toronto Daily Star
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Daily Star
Method Interview; Test
Keywords
Language English
Document linked to The Toronto Daily Star study
Interim report on the position of the newspaper in relation to four in-home media as seen by Canadians in five Canadian cities
A motivational research study of the comparative profile of the Toronto Star, vol. II