A motivational research study on the British woman in today's culture for "Woman's Own", vol. I - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the British woman in today's culture for "Woman's Own", vol. I
Box Number	79
Report Number	1765C Vol I
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1964 Find out more about this year
Document Type	Report
Industry	Media and Publishing
Commissioned by	George Newnes, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	George Newnes, Ltd. Go to Business Biographies
Brand	Woman's Own
Method	Interview; Test; Observation; Focus Group
Keywords	feminism, women, periodical, economic condition, family, female consumer, housewife, gender, femininity, motherhood, self-image, corporate image, consumer trend, target market, magazine, marriage, television, reading, marketing, design, brand choice, brand preference, product personality Go to Glossary
Language	English
Document linked to	A motivational research study on the British woman in today's culture for "Woman's Own", vol. II