A proposal for a motivational research study to determine the best editorial appeals for the Houston post in relation to competition - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study to determine the best editorial appeals for the Houston post in relation to competition
Box Number	80
Report Number	1777A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1964 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	Houston Post
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Houston Post Go to Business Biographies
Brand	Houston Post
Method	Interview; Test
Keywords	newspaper advertising, periodical, newspaper reading, marketing, competitor analysis, social status, brand loyalty, brand preference, community Go to Glossary
Language	English