A proposal for a motivational research study to determine how to increase readership of the New York Herald Tribune - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study to determine how to increase readership of the New York Herald Tribune
Box Number	81
Report Number	1812A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1964 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	New York Herald Tribune
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	New York Herald Tribune Go to Business Biographies
Brand	New York Herald Tribune
Method	Focus Group; Interview; Test
Keywords	newspaper reading, newspaper publishing, marketing, newspaper advertising, corporate image, product personality, brand choice, brand preference, social class, social status, social psychology, gender Go to Glossary
Language	English