Revised proposal for a motivational research study of prospective advertisers and current recipients - Market Research and American Business, 1935-1965

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Field name	Value
Title	Revised proposal for a motivational research study of prospective advertisers and current recipients
Box Number	81
Report Number	1814A.Revised
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1966 Find out more about this year
Document Type	Proposal
Industry	Manufacturing; Media and Publishing
Commissioned by	Package Engineering
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Package Engineering Go to Business Biographies
Brand	Package Engineering
Method	Interview; Test
Keywords	public relations, promotion, packaging, modernity, advertising, psychometric testing, marketing, periodical, magazine, male consumer Go to Glossary
Language	English
Document linked to	Proposal for an image study of Package Engineering A motivational research study of Package Engineering's readers and advertisers A motivational research study of Package Engineering's readers and advertisers - executive summary