A motivational research study of Package Engineering's readers and advertisers - executive summary - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of Package Engineering's readers and advertisers - executive summary
Box Number	81
Report Number	1814C.Ex.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1968 Find out more about this year
Document Type	Report
Industry	Manufacturing; Media and Publishing
Commissioned by	Angus J. Ray Publishing Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Package Engineering Go to Business Biographies
Brand	Package Engineering
Method	Interview; Test
Keywords	public relations, promotion, packaging, modernity, advertising, psychometric testing, marketing, periodical, magazine, male consumer, purchasing, brand choice, brand preference Go to Glossary
Language	English
Document linked to	Proposal for an image study of Package Engineering Revised proposal for a motivational research study of prospective advertisers and current recipients A motivational research study of Package Engineering's readers and advertisers