Down with the barriers - the peacock revolution continues - Market Research and American Business, 1935-1965

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Field name	Value
Title	Down with the barriers - the peacock revolution continues
Box Number	88
Report Number	1978D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	26 Jan 1967 Find out more about this year
Document Type	Supporting Material
Industry	Clothing and Accessories
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Brand	DuPont
Method	Interview; Test
Keywords	fashion, clothing, male consumer, marketing, youth, color, comfort, design, masculinity, social class, social status, personality profiling, price, pricing, consumer trend, femininity, sexuality, age Go to Glossary
Language	English
Additional information	Speech by Dr. Ernest Dichter, January 26, 1967.
Document linked to	Proposal for a study on the young men's market Down with the barriers - the continuation of the peacock revolution