Plans, strategy, tactics and operations - prospect: the Southland Corporation - Market Research and American Business, 1935-1965

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Field name	Value
Title	Plans, strategy, tactics and operations - prospect: the Southland Corporation
Box Number	88
Report Number	1994A.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1966 Find out more about this year
Document Type	Report
Industry	Retail and Wholesale
Commissioned by	Frank Gianninoto & Associates
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Southland Corporation Go to Business Biographies
Brand	7-Eleven
Method	Interview; Test; Observation
Keywords	brand, marketing, public opinion, convenience store, merchandising, packaging, supermarket, male consumer, teenage consumer, teenager, corporate image, food habits Go to Glossary
Language	English
Document linked to	7-Eleven stores of the Southland Corporation A pilot motivational research study for Southland Corporation, Dallas, Texas: volume I - company names and images A pilot motivational research study for Southland Corporation, Dallas, Texas: volume II - barriers and bridges to increased sales of dairy products A pilot motivational research study for Southland Corporation, Dallas, Texas: volume III - the retail stores