Survey to examine the attitude of the reader to the "DAVAR" newspaper - Market Research and American Business, 1935-1965

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Field name	Value
Title	Survey to examine the attitude of the reader to the "DAVAR" newspaper
Box Number	90
Report Number	2042C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1967 Find out more about this year
Document Type	Report
Industry	Media and Publishing
Commissioned by	Davar (Tel Aviv, Israel)
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Davar Go to Business Biographies
Brand	Davar
Method	Interview; Test
Keywords	newspaper publishing, newspaper reading, youth, Israel, marketing, corporate image, brand choice, newspaper advertising, young consumer, attitude Go to Glossary
Language	Hebrew