The psychographic profile of Simplicity Fashion Magazine readership - a research proposal - Market Research and American Business, 1935-1965

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Field name	Value
Title	The psychographic profile of Simplicity Fashion Magazine readership - a research proposal
Box Number	96
Report Number	2184A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1968 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	Simplicity Pattern Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Simplicity Pattern Company Go to Business Biographies
Brand	Simplicity
Method	Interview; Focus Group; Test
Keywords	women, periodical, marketing, magazine advertising, fashion, female consumer, housewife, personality profiling Go to Glossary
Language	English