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Title Motivation study on advertising, promotion and editing policy opportunities for Expressen
Box Number 99
Report Number 2246C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Media and Publishing
Commissioned by Expressen
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Expressen
Method Interview; Test; Focus Group
Keywords
Language English
Document linked to Proposal for a motivational study on advertising and promotional problems and editing policy of Expressen
Motivation study on advertising, promotion and editing policy opportunities for Expressen - progress report
Second progress report: Expressen staff attitudes