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Field name | Value |
---|---|
Title | Motivation study on advertising, promotion and editing policy opportunities for Expressen |
Box Number | 99 |
Report Number | 2246C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Media and Publishing |
Commissioned by | Expressen |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Expressen |
Method | Interview; Test; Focus Group |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational study on advertising and promotional problems and editing policy of Expressen Motivation study on advertising, promotion and editing policy opportunities for Expressen - progress report Second progress report: Expressen staff attitudes |