The "switched on" reader - proposal for a motivational research study of readers of specialized magazines - Market Research and American Business, 1935-1965

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Field name	Value
Title	The "switched on" reader - proposal for a motivational research study of readers of specialized magazines
Box Number	101
Report Number	2306A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1969 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	Ziff-Davis Publishing Company
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Croton-on-Hudson, New York
Company	Ziff-Davis Publishing Company Go to Business Biographies
Brand	Ziff-Davis
Method	Diary Study; Observation; Test; Interview
Keywords	periodical, reading, marketing, consumer, magazine advertising, male consumer, social psychology Go to Glossary
Language	English