Bericht zu einer Motivstudie über das Image der Alusuisse - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motivstudie über das Image der Alusuisse
Box Number	102
Report Number	2315C Vol I
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1970 Find out more about this year
Document Type	Report
Industry	Manufacturing
Commissioned by	Schweizerische Aluminium AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Schweizerische Aluminium AG Go to Business Biographies
Brand	Alusuisse
Method	Interview; Test
Keywords	corporate image, heavy industry, marketing, promotion, attitude, public opinion, packaging, chemical, money, business, market share Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Analyse des Alusuisse-Image Bericht zu einer Motivstudie über das Image der Alusuisse