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Title Proposition pour une ètude de motivation effectuèe pour le quotidien "La Suisse"
Box Number 103
Report Number 2359A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Media and Publishing
Commissioned by Sonor S.A.
Conducted by Ernest Dichter International Institute for Motivational Research
Place Zurich, Switzerland
Brand La Suisse
Method Interview; Test
Language French
Document linked to La Suisse et ses manchettes - èlaboration d'une technique de placardage