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Field name | Value |
---|---|
Title | Proposition pour une ètude de motivation effectuèe pour le quotidien "La Suisse" |
Box Number | 103 |
Report Number | 2359A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Media and Publishing |
Commissioned by | Sonor S.A. |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | Zurich, Switzerland |
Brand | La Suisse |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | French |
Document linked to |
La Suisse et ses manchettes - èlaboration d'une technique de placardage |