The newspaper of today and tomorrow, a proposal for a motivation study (first draft) - Market Research and American Business, 1935-1965

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Field name	Value
Title	The newspaper of today and tomorrow, a proposal for a motivation study (first draft)
Box Number	103
Report Number	2361A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1970 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	Detroit Free Press
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Detroit Free Press Go to Business Biographies
Brand	Detroit Free Press
Method	Interview; Consultation; Test
Keywords	newspaper reading, marketing, communication, advertising, future, technological development, cost Go to Glossary
Language	English