Telephone directories and the Yellow Pages of the future - a proposal for a motivation research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Telephone directories and the Yellow Pages of the future - a proposal for a motivation research study
Box Number	105
Report Number	2417A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1970 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	Kircher, Helton and Collett, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	L. M. Berry and Company Go to Business Biographies
Brand	Yellow Pages
Method	Interview; Test; Focus Group; Observation
Keywords	telephone, directory, marketing, advertising, communication, design, cost Go to Glossary
Language	English