Vorschlag zu einer qualitativen Erhebung über das Image und die Wettbewerbssituation der Quelle - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer qualitativen Erhebung über das Image und die Wettbewerbssituation der Quelle
Box Number	109
Report Number	2506A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	02 Sep 1971 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	Grossversandhaus Quelle
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Frankfurt, Germany
Company	Grossversandhaus Quelle Go to Business Biographies
Brand	Quelle
Method	Interview; Test
Keywords	marketing, corporate image, female consumer, attitude, shopping, mail order, catalog, housewife, fashion, homeware, clothing, purchasing, consumer trend, merchandising Go to Glossary
Language	German
Document linked to	Bericht zu einer Untersuchung über das Image und die Wettbewerbssituation des Versandhauskonzerns Quelle